Universal Classics: Tune In To Classics and More

When PolyGram Classics became part of Universal Music Group, the renowned classical recording label faced the monumental task of educating a sales force previously oriented towards pop music. In this presentation we highlighted the sales potential of such chart-topping artists as Andrea Boccelli and Luciano Pavarotti, featured the popular soundtrack and Broadway offerings, and emphasized ways in which depth of the label’s catalog is used to generate additional sales. Music is the focus of this presentation, and for much of the product there was no video footage. Naturally, neither budget nor schedule permitted original footage to be shot for dozens of recording artists. We created many sections using graphics, CD covers and stills with special effects.

To see examples of our award winning video production, contact us for a reel.