Eleven 60 Minutes-style interviews for Lucent Technologies

These interviews with some of Lucent’s largest Definity customers (including Cornell University, the State of Michigan, and Hewlett-Packard) were part of the “Customer Care” motivation campaign.

Lucent customers gave quite frank feedback about their experiences with their account and service teams. The interviews allowed Lucent’s sales force to see specific ways in which they could improve the quality of their sales and support interactions. When our client expressed a desire for these interviews to be in the style of the well-known investigative news show, we hired a DC-based crew who had 60 Minutes and 20/20 all over their resumés.

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